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ABOUT
Move Optics is a fractional executive partner for marketing and business development in the heavy equipment, manufacturing, municipal, government, and aviation industries. We specialize in helping organizations navigate complex markets, win competitive contracts, and expand their reach through smart, scalable strategies.
Our team brings deep expertise across procurement, marketing, inside sales, and digital platforms. We work closely with a select group of OEMs, dealers, and service providers to understand their products, partners, and goals — becoming an extension of their team rather than just an outside vendor.
By combining executive-level leadership with hands-on execution, Move Optics delivers solutions that are both strategic and practical. From RFP development to digital campaigns, from sales pipelines to website design, we provide the tools and guidance companies need to scale without the overhead of building a full in-house team.
ADAM MARTINELLI
Founder and President
As President of Move Optics, Adam brings over a decade of experience in business development, procurement, and marketing strategy. He has built Move Optics into a trusted partner for OEMs, dealers, and organizations in aviation, heavy equipment, and B2B markets.
Adam thrives at the intersection of strategy and execution, guiding clients through high-stakes procurement while designing scalable marketing and sales systems. His vision is simple: help clients win contracts, expand markets, and grow smarter.
AMANDA MARTINELLI
Founder and Chief Executive Officer
Amanda oversees operations and finance at Move Optics, ensuring the company runs with clarity and efficiency. She manages systems, billing, and contractor support so the creative and business development teams can focus on client delivery.
Her background in project oversight and client management brings structure and accountability to the business. With a focus on detail and operational excellence, Amanda is essential to Move Optics’ growth and client success.