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ABOUT
Move Optics is a fractional executive partner for marketing and business development in the heavy equipment, manufacturing, municipal, government, and aviation industries. We specialize in helping organizations navigate complex markets, win competitive contracts, and expand their reach through smart, scalable strategies.
Our team brings deep expertise across procurement, marketing, inside sales, and digital platforms. We work closely with a select group of OEMs, dealers, and service providers to understand their products, partners, and goals — becoming an extension of their team rather than just an outside vendor.
By combining executive-level leadership with hands-on execution, Move Optics delivers solutions that are both strategic and practical. From RFP development to digital campaigns, from sales pipelines to website design, we provide the tools and guidance companies need to scale without the overhead of building a full in-house team.
OUR TEAM
Our team of Fractional Executives at Move Optics brings specialized expertise across procurement, marketing, inside sales, and web development, allowing clients to access executive-level leadership on a scalable, flexible basis.
ADAM MARTINELLI
Founder and President
As President of Move Optics, Adam brings over a decade of experience in business development, procurement, and marketing strategy. He has built Move Optics into a trusted partner for OEMs, dealers, and organizations in aviation, heavy equipment, and B2B markets.
Adam thrives at the intersection of strategy and execution, guiding clients through high-stakes procurement while designing scalable marketing and sales systems. His vision is simple: help clients win contracts, expand markets, and grow smarter.
AMANDA MARTINELLI
Founder and Chief Executive Officer
Amanda oversees operations and finance at Move Optics, ensuring the company runs with clarity and efficiency. She manages systems, billing, and contractor support so the creative and business development teams can focus on client delivery.
Her background in project oversight and client management brings structure and accountability to the business. With a focus on detail and operational excellence, Amanda is essential to Move Optics’ growth and client success.
MAYA AVERI
Marketing Producer
Maya is a Marketing Producer and professional storyteller with more than 20 years of writing experience and a decade of helping brands bring their stories to life. A published author, she combines creativity with precision to craft messaging that resonates and drives impact.
At Move Optics, Maya leads with innovation and insight, from dynamic video strategies to brand storytelling that expands reach and elevates client voice.
ELLIE MASHBURN
Marketing Producer
Ellie brings a rare mix of strategic thinking, operational excellence, and creative insight to the Move Optics team. With over seven years of experience in digital advertising, social media, and e-commerce strategy, she has a proven ability to keep client relationships on track while delivering marketing that performs.
As an Account Executive and marketing producer, Ellie bridges the gap between sales and marketing, ensuring every project is structured, focused, and built to convert.